Custom jewelry works best when the idea is turned into a short list of decisions before production. A reference photo can explain the visual direction, but it should not replace a clear agreement about the exact material, size, stones, price and design that will be made.
Begin with a clear reference
You can start from a catalog piece, a product code, a sketch or a visual reference. If an SKJ catalog design is close to what you want, send its permanent product code. That is more reliable than a screenshot because the code points the team back to the exact recorded design.
Separate design choices from verified specifications
A visual reference can show shape and style, but it does not automatically establish gold karat, stone type, diamond size, stone count, weight or certification. Those details should be stated and confirmed for the custom order rather than copied from an image or assumed from a similar product.
Confirm fit and dimensions before approval
For rings, bracelets, bangles and necklaces, fit can change how the finished piece feels and looks. Ask which measurements are needed for the exact design and confirm them before the order is approved. If a diamond is part of the design, visible millimeter size can also be useful when discussing proportion; see the diamond size guide.
Ask for the exact current price and order terms
Custom work can differ from a catalog configuration. Confirm the price, any deposit requirement, approval steps and expected delivery timing for the actual order being discussed. Use the currently published custom orders, deposits and delivery page as the website reference, and ask the team if anything is specific to your order.
Review the design before production moves forward
Check names, dimensions, ring size, material, stone information and any requested design changes at the approval stage. If something is unclear, resolve it before production rather than treating a visual preview as proof of a specification that was never recorded.
Keep the final product identity
When a custom piece is associated with an SKJ product or order reference, keep that identifier with your records. It makes later questions about service, sizing or care easier to match to the correct piece. For ongoing care, see the jewelry care guide and the shop’s warranty and care information.